A retail POS system can be a great asset for any retail business selling goods or services to the public. While cash registers allow for the simple processing of payments, a state-of-the-art POS platform can help you not only manage transactions, but also track sales, inventory, customer information and purchase history. It’s a smarter, faster, and better way for businesses to use the data provided by customers at the point of purchase in order to serve – and market to them – more effectively.
A computerized POS system for retail allows for detailed reports of customer purchase history in a way that traditional cash registers cannot. It provides instant, point of sale updates of inventory, allowing businesses to stay abreast of changes in stock at all times, and adjust marketing and sales accordingly.
POS systems help empower employees by giving them extensive information at their fingertips about inventory and other store features, helping boost their ability to service – and upsell - customers in real time. With such information now only a click or a tap away, employees no longer need to ask for supervisor assistance or go rifling through the inventory by hand.
For instance, at a clothing store, an employee holding a POS tablet can approach a customer and instantly check if the item they’re looking for is available in their size, saving them a trip to the stockroom. If the business is part of a chain that is hooked up to a centralized retail POS system, With Intuit QuickBooks POS Multi Store they can instantly search all other branches in the general area to find a store where the customer can find the item in their size, increasing chances of making that potential sale.
Digital platforms also allow for greater interaction with the customer after the transaction. With traditional cash registers, the interaction between merchant and customer typically ended at the moment of purchase. With a POS system, the business is able to digitally collect more extensive data from customers at the point of sale, which allows for more effective future marketing and follow-up by way of email, text, and other avenues.
For businesses geared towards children, such as toy stores or indoor playscapes, information like birthdays and emails can be collected and used to advertise special offers for birthday parties, discounts, and the like, increasing chances that one-time customers will become regulars. QuickBooks POS has a number of promotion options including a loyalty program.
QuickBooks POS integrates with QuickBooks Financial Software such as Pro, Premier, and Enterprise. You can also integrate Intuit Payroll and Merchant Services.
Security is another major consideration, and one of growing importance for savvy consumers. It is imperative that you have it, QuickBooks POS system will protect customers from fraud, identity theft, and other financial crimes and has a service desk that is responsive and capable of solving any hardware problems that may occur.
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